Creating a “Brand”

There is much discussion among authors these days about creating a “brand,” which is basically a phrase or slogan that characterizes what you write and why you write it. When I was thinking about what mine ought to be, I had an interesting challenge because I primarily write in two very different genres: speculative fiction and biblical fiction.

As I was pondering this, I realized that there are certain commonalities in my approach to both genres and that is what inspired me to come up with my brand: “A Fresh Voice for Timeless Truths.”

One of the things I enjoy most about speculative fiction is the freedom it gives me to explore timeless truths in new, and unexpected contexts. That is part of why much of my speculative fiction is allegorical.

The plotlines of biblical fiction come from scripture, but my approach attempts to bring a fresh perspective to these very familiar stories. I want readers to hear the voices of the biblical characters, to get inside their hearts and minds and experience them as real people with real hopes, fears and dreams, just like our own.

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